|
|
|
Point of Purchase Tobacco Environments and Variation by
Store Type — United States, 1999
MMWR Highlights
March 8, 2002 / Vol. 51 / No. 9
- According to the Federal Trade Commission (FTC), tobacco marketing
expenditures increased from $6.7 billion in 1998 to $8.2 billion in
1999.
- Researchers from the ImpacTeen Project collected data from 163
communities on in-store tobacco product placement, promotions (discounts
or gifts with purchase), tobacco-branded functional objects (free items
provided to retailers such as shopping baskets and counter mats with
tobacco brands on them), exterior and interior advertisements, and
tobacco control signage.
- Ninety-two percent of stores analyzed had some form of tobacco advertising
including interior or exterior advertisements, self-service pack
placement, multi-pack discounts, tobacco-branded functional objects, or
tobacco vending machines.
- Eighty percent of retailers had interior tobacco advertisements with 22.8
percent of stores having high levels of such ads. (A high level of
interior advertising is defined as having ads outside areas where
tobacco products are sold or displayed.)
- About 59 percent of retailers had exterior tobacco advertisements with
40.4 percent of stores having high levels of such ads. (A high level of
exterior advertising is defined either as having 5 or more ads or having
at least one ad larger than 1 foot in any dimension.)
- Although tobacco control signs, such as "We Card" signs were
observed in 65.8 percent of stores, only 4.1 percent had tobacco health
warning signs.
- Self-service cigarette pack placement was observed in 36.4 percent of
stores.
- Low height ads (ads placed less than 3 ½ feet above the floor) were
observed in 42.9 percent of stores.
- Multi-pack discounts were present in 25.2 percent of stores.
- About 68 percent of stores had at least one tobacco-branded functional
object (such as shopping baskets or counter change mats.)
- Convenience, convenience/gas, and liquor stores were most likely to
have "tobacco friendly" environments (i.e., environments
within which patrons would be exposed to high tobacco advertisement,
promotional, and functional object levels.)
- Prior research indicates 75 percent of teenagers shop at convenience or
convenience/gas stores at least once per week where they are exposed to
high levels of tobacco marketing.
MMWR – Point of Purchase Tobacco
Environments and Variation by Store Type — United States, 1999
51(9) March 8, 2002
|
|
