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Tobacco Tax Initiative—Oregon, 1996


The Friday, March 21, 1997, issue of the Centers for Disease Control and Prevention's (CDC) Morbidity and Mortality Weekly Report (MMWR) contains the article "Tobacco Tax Initiative—Oregon, 1996." The new study from the state of Oregon and the Centers for Disease Control and Prevention suggests that public support for raising tobacco taxes was increased by explicit dedication of new revenue from the tax for both a new statewide tobacco-use prevention and education program and expanded insurance coverage under the Oregon Health Plan. The intitiative, Measure 44, was approved by voters 56 percent to 44 percent. The measure authorizes 10 percent of the new tax to be used for prevention and education and 90 percent to be used to expand health care coverage for medically underserved persons.

The study also found the following:

  • Oregon became the fourth state to pass a citizen initiative to raise tobacco taxes and dedicate a portion of the new tax revenue to tobacco prevention and education programs. California (1988), Massachusetts (1992), and Arizona (1994) have also passed such initiatives.
     

  • In a preelection survey, only 20 percent of respondents favored an increase in the tobacco tax if the funds were added to the state general funds, but 89 percent favored the tax to expand coverage for the medically underserved, whereas 67 percent favored the funds to be earmarked for tobacco-use prevention.
     

  • In a postelection survey, 66 percent of the respondents who supported the initiative cited "to discourage tobacco consumption" as their primary reason for favoring the initiative, whereas 27 percent cited "to expand the health plan" as their primary reason.


Tobacco Tax Initiative—Oregon, 1996 46(11);246-248, March 21, 1997


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