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Introduction to Program Evaluation for Comprehensive Tobacco Control
Programs
Appendix A: Surveillance and Evaluation Data Resources for Comprehensive Tobacco Control Programs
Appendix A is an at-a-glance compilation of sources of data
useful for tobacco control programs that are conducting
surveillance or evaluation. Our objective is to provide basic
information on each data source to assist state tobacco
control programs in identifying data that are relevant to
planning, monitoring, and evaluation. The data sources listed
here provide a wide variety of tobacco-related information. For
example, the NTCP Chronicle and local program monitoring
have useful data on programmatic activities; restaurant and
work-site surveys, key informant surveys, and third-party payer
surveys have data on environmental policies and indicators;
the Youth Tobacco Survey, Adult Tobacco Survey, and media
evaluation surveys have data on individual knowledge, attitudes,
and behaviors; and the cancer registries and hospital discharge
records have data on health outcomes.
Data sources checked as "used frequently and comparable
across states"are often used to help states develop tobacco
program objectives. Data from these sources can be used to
compare program impact and outcomes with those of other
states and the nation as a whole.
The data sources are organized under major categories: national
and state surveys, registries and vital statistics, and topic-specific
tools. The columns in each table provide the following
information:
Column 1: Data Source
- Name of the data source.
- General description of the data source.
Column 2: Tobacco-Related Indicators
- Topics on which information is available. For example,
environmental tobacco smoke, tobacco-related policies,
brand preferences, type of tobacco product (cigarette, cigar,
pipe, smokeless tobacco, or bidi).
- The range in the number of tobacco-related questions
included in the survey instrument, orif applicable
within the core instrument, modules, or supplements.
Column 3: Sampling Frame
- The level of information available: national, state, community, or local.
- Details on target or study population (e.g., adults, pregnant women) or factors that were studied
(e.g., media campaigns, number of telephone calls, hospital records).
Column 4: Methodology (a); Frequency (b); Years Completed (c)
- (a) Study design and data collection mode (e.g., random
sample, telephone survey; convenience sample, unannounced
interviews).
- (b) How often surveys are conducted (e.g., annually,
periodically).
- (c) The years when data were collected.
Column 5: Comments
- Additional useful information.
Column 6: Contact
- Phone number or Internet address of the organization where you can obtain more information.
Not all of the data sources are available in every state.
Consequently, some states may consider investing funds to
develop systems to address gaps in data. New data-collection
systems should be directly relevant to state programmatic
goals, objectives, and activities. However, prior to choosing
data sources or investing resources to develop new data
systems, programs should consider some of the following
issues: timeliness, frequency, comparability, credibility, and
available resources. For more information on these
considerations, please see CDC's 2001 publication An
Introduction to Evaluation: Planning, Implementation and
Use, or contact the CDC's Office on Smoking and Health's
State Surveillance and Evaluation Team (telephone:
770-488-5703).
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