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National Center For Chronic Disease Prevention and Health Promotion | ||||||||
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Table 7. Topic-Specific Tools: Advertising Tracking and Outcomes Measurement | |||||
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Data Source |
Tobacco-Related Indicators |
Sampling Frame |
Methodology (a), |
Comments |
Contact |
Arbitron
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Topics:
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Based on county level metropolitan markets. |
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The biggest metropolitan markets are surveyed four times a year. Smaller markets are surveyed twice a year. |
www.arbitron.com*. (770) 551-1400 or (800) 543-7300. |
Media Campaign Activity Tracking
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Topics:
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Media campaigns. |
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This information is usually provided by the media campaign provider or contractor. |
State health departments. |
Media Evaluation Survey
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Topics:
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Target population of media campaign. |
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Provides pre- and post-information before, during, and after a counter-marketing campaign. A number of states have mounted counter-marketing campaigns. |
Office on Smoking and Health, Centers for Disease Control
and
Prevention. State health departments. |
Nielsen Sigma Service
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Topics:
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Market unit level of advertise-ments. |
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Available to ordering client, distribution firm, or organization. The costs obtaining the data sets may be prohibitive. |
New Media
Services |
Video Monitoring Service
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Topics:
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Advertisements on TV, radio, print, and outdoors. |
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Number of media sources depends on region. |
www.vidmon.com*. |
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Links to non-Federal organizations are provided solely as a service to our users. Links do not constitute an endorsement of any organization by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at non-Federal links. |
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Department of Health and Human Services |