TV Ads in Cycle for Use on Cable Stations with Approximate Cost
One way to reduce the cost of doing a paid advertising campaign is to use spots for which a portion of the talent payments have already been paid. A spot for which the initial portion of talent payments have been paid is considered to be "in cycle." Once a spot is in cycle, other organizations across the country can add their local markets to the cycle relatively inexpensively.
Below is a list of television and radio ads that are currently in cycle as paid spots. Because the primary talent fees have already been paid for these ads, you can use them in your local market at a fraction of the original talent payment. Note the cost range indicated for each ad in the list. The lower cost indicates the approximate fee for cable systems with fewer than 50,000 subscribers. The higher cost indicates the approximate fee for cable systems with more than 1 million subscribers.
Consult the Media Campaign Resource Books for descriptions of and background information on these ads. You may order these books by calling the Media Campaign Resource Center at (770) 488-5705, press 2.
Addiction
Addiction Youth
BUBBLEWRAP
Finish use by 1/9/05
$0
Cessation – General
CIGARETTE PACK (Wave II)
Finish use by 11/30/04
$0
Cessation - Quitline
QUITTING TAKES PRACTICE – ENGLISH (Wave I)
Finish use by 1/16/05
$0
QUITTING TAKES PRACTICE – SPANISH (Wave I)
Finish use by 1/27/05
$0
Health Consequences of Smoking
KRYSTELL MEMORIAL (Wave III)
Finish use by 2/6/05
$84 - $1551
Pregnancy
YOU HAVE THE POWER (Wave III)
Finish use by 1/30/05
$84 - $1551
Secondhand Smoke – General
BIG BROTHER (Wave III)
Finish use by 11/7/04
$702 - $2168
music $480
FRONT PORCH (Wave III)
Finish use by 1/9/05
$65 - $1321
music $480
WONDERFUL GRANDFATHER (Wave III)
Finish use by 1/9/05
$351 - $1084
music $480
VICTIM WIFE
Finish use by 1/23/05
$129 - $2899
Secondhand Smoke in Restaurants and Bars
BARTENDER (Wave III)
Finish use by 12/29/04
$78 - $1758
Secondhand Smoke in the Workplace
Tobacco Products
Youth Prevention
RELAXED AS CAN BE
Finish use by 1/30/05
$58 - $623
OLDER THAN DEAD
Finish use by 1/30/05
$188 - $1912
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