Tobacco Counter-Advertising Campaigns Made Easy

Creating high-quality, effective tobacco counter-advertising can be time consuming and expensive. To save you this time and cost, CDC has licensed existing advertisements developed by a number of U.S. states, organizations, and federal agencies. These ads are available to you through the Media Campaign Resource Center for Tobacco Control, which not only gives you access to these ads but can help you develop an ad campaign to use them effectively.

By providing access to existing advertising materials, the Resource Center allows states and organizations to save the high cost of producing new ads. Resource Center customers pay only talent fees and nominal charges for tagging, shipping, and processing. The Resource Center currently offers about 400 television spots, 200 radio spots, 125 print ads, and 50 outdoor ads. The materials are available in a number of languages, and topics addressed include youth prevention, adult cessation, and protection from secondhand smoke. With these many choices, choosing the right ads for your campaign can be a challenge. The Resource Center Web site includes a comprehensive chart of advertising materials, information about how to order Media Campaign Resource Books and Video Catalogs, and other helpful information. The Resource Center also offers technical assistance to help you with ad selection and other advertising campaign tasks.

Resource Books

The Resource Books catalog each available ad and contain valuable information on developing tobacco prevention advertising campaigns. In addition, all of the television and radio spots are featured on the Video Catalog (VHS format). For $25, you can get a subscription to the Resource Books and Video Catalogs. With this subscription, you will also receive future Resource Center updates and announcements.

Technical Assistance

For those who need an expert's advice, we offer in-depth technical assistance. We can help you choose the right ads for your target, develop a media plan, negotiate with media outlets, and publicize your campaigns to other states and organizations.

Web Site: http://www.cdc.gov/tobacco/mcrc

To get more information about the Media Campaign Resource Center, order the Resource Books, and find out about our promotional packages, please see our Web site. The "MCRC Campaign Chart" section of the Web site contains a downloadable Excel spreadsheet that includes information about all of the advertising materials in the Resource Center. The "Advertising on a Tight Budget" section of the Web site contains lists of spots with no talent fees and lists of "in cycle" spots that are available at reduced talent fees. Reviewing these lists can help you save money!

How to Reach Us

To order materials or request technical assistance, you can contact the Media Campaign Resource Center at mcrc@cdc.gov or 770-488-5705, ext. 2. For other publication requests, general information about tobacco, or other inquiries, contact the Office on Smoking and Health at tobaccoinfo@cdc.gov or 770-488-5705, ext. 3. For other counter-marketing questions, contact Linda Block of CDC's Office on Smoking and Health at lblock@cdc.gov or 770-488-5476.

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This page last reviewed December 07, 2001.

United States Department of Health and Human Services
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Office on Smoking and Health