Ads in Cycle for Paid Use
Another Way to Save Money
One way to reduce the cost of doing a paid advertising campaign is to use spots for which a portion of the talent payments have already been paid. A spot for which the initial portion of talent payments have been paid is considered to be "in cycle." Once a spot is in cycle, other organizations across the country can add their local markets to the cycle relatively inexpensively.
TV Ads in Cycle for Use on Local Network Stations
(Local networks including ABC, CBS, NBC, and Fox)
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