Radio Ads in Cycle with Approximate Cost
One way to reduce the cost of doing a paid advertising campaign is to use spots for which a portion of talent payments have already been paid. A spot for which the initial portion of talent payments have been paid is considered to be "in cycle." Once a spot is in cycle, other organizations across the country can add their local markets to the cycle relatively inexpensively.
Below is a list of radio ads that are currently in cycle as paid spots. Because the primary talent fees have already been paid for these ads, you can use them in your local market at a fraction of the original talent payment. The cost of adding a mid-sized market (e.g., Phoenix, Denver, Pittsburgh) to the current cycle is indicated for each spot. For smaller markets, this amount will be less; for larger markets, it will be more.
Consult the Media Campaign Resource Books for descriptions of and background information on these ads. You may order these books by calling the Media Campaign Resource Center at (770) 488-5705, press 2.
Cessation – General
Health Consequences of Smoking
Pregnancy
Secondhand Smoke – General
WONDERFUL GRANDFATHER (Wave III)
Finish use by 11/9/04
$26
music $480
BIG BROTHER (Wave III)
Finish use by 11/23/04
$52
music $480
EXCUSE ME SIR (Wave VI)
Finish use by 1/12/05
$32
FRONT PORCH (Wave III)
Finish use by 1/23/05
$26
music $480
LITTLE GIRL/I LOVE YOU MOM (Wave III)
Finish use by 1/23/05
$26
music $480
Secondhand Smoke – Workplace
NOT SAFE (Wave III)
Finish use by 1/12/05
$55
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