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TIPS Home | What's New | Mission | Site Map | Contact Us
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TIPS Home | What's New | Mission | Site Map | Contact Us |
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Media Campaign Resource Center (MCRC) ProductsThe Resource Center offers you a number of products to help you develop and implement tobacco control advertising campaigns. Media Campaign Resource Center Online DatabaseThe MCRC Online Database is a searchable database containing information on the entire MCRC collection. The database provides information such as ad themes, target audiences, key messages, languages, and other background about the ads. Furthermore, you are now able to view the ads online if you are planning a media campaign for a state health department, nonprofit health organization, or other government agency. MCRC CD Catalog — NEW!These CDs allow MCRC customers to preview all of the ads currently available in our collection. Ads are organized by theme, which makes searching for ads appropriate for your campaign easy! You will need the free Real One Player® installed on your computer to view the TV and radio ads. As with the MCRC Video Catalog, these CDs are FOR PREVIEW PURPOSES ONLY. Ads on these CDs may not be copied, posted on a web site, shown at a conference or in a public presentation, or broadcast in any way without paying appropriate talent fees. The first three CDs in the set contain all of the television ads, radio ads, print ads, and billboards currently available from the MCRC in all languages. To plan for a campaign targeting populations that speak languages other than English, you will also receive an additional CD with all of the non-English language ads. Finally, you will receive a CD with all of the free ads that can be used without paying any talent fees. The entire MCRC CD Catalog is available for $20, or you can order individual CD-ROMs for $5 each. The MCRC CD Catalog currently consists of the following five CDs:
MCRC Video CatalogThe MCRC offers the MCRC Video Catalog for MCRC customers who prefer to preview on videotape all of the television and radio ads currently available from the MCRC. Ads are organized by year on the videotapes. The MCRC Video Catalog is available for $25 for the full set of videotapes or $5 each for individual videos. The MCRC Video Catalog currently consists of the following seven tapes:
MCRC Free AdsThe MCRC has compiled all of the free ads onto appropriate formats for educational use or for broadcast. There are no talent fees to show these ads in schools, at public presentations, or for broadcast.
Use of MCRC MaterialsWhenever you receive a VHS copy of MCRC commercials, it is for preview purposes only. No MCRC tapes may be duplicated or distributed or shown to any public gathering — even for research or educational purposes — without first receiving permission from the MCRC. Nearly all of the advertisements in the MCRC collection require talent fee payments for all types of use — broadcast, schools, theaters, community groups, clinics, and sports events. Any unauthorized use may entail fines and substantial after-the-fact payments to performers as well as the possible loss of that particular ad for future use. The Frequently Asked Questions brochure has more information about talent fees. Please contact the MCRC if you have other questions or would like to obtain talent fee estimates. Resource Center Ordering InformationTo place an order for any of the MCRC products, please contact us at (770) 488-5705, option 2 or mcrc@cdc.gov. Please call or e-mail for a mailing address or fax number. For other publication requests, general information about tobacco, or other inquiries, contact the Office on Smoking and Health at tobaccoinfo@cdc.gov or 770 488 5705, press 3.
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