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Got A Minute? Give It To Your Kid


  Contents
Star Bullet Home
Star Bullet Campaign Description
Star Bullet Contents of the Kit
Star Bullet Audience Profile
Star Bullet Campaign Development
Star Bullet Q&A Parenting as Prevention
Star Bullet
Appendices

Got A Minute? Give it to Your Kid.

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Parenting Kit

Image of a young girlGot a Minute? Give It to Your Kid is a social marketing campaign prepared for state and local tobacco control programs.

Star Bullet The Got a Minute? campaign is designed to help less-involved parents become more involved with their preteens, a behavior that appears to act as a protective factor against the lure of tobacco.

Star Bullet Second, the campaign attempts to help parents support cessation attempts and understand more about youth tobacco use.

The CDC has created prototype materials including print ads, radio spots, a presentation, a brochure ( PDF-150K), and a tent card on the CD-ROM within the kit available to order at no cost, for state and local tobacco control programs to reproduce and disseminate.

All the materials are designed to allow state and local programs to add their own names and logos on each product. This booklet provides you with the ingredients your program will need to initiate and expand all or part of this intervention.

Some Influences on Youth Tobacco Uses - Buying risks, community norms, parents, friends, media, youth culture, securing prom date, schoolThe Got a Minute? campaign is aimed at less-involved parents—that is, parents who do not currently spend a lot of time with their children. The ads, presentation, and brochure ( PDF-150K) are designed to give those parents what CDC's research shows they need most—specific ways to spend time and connect with their children. These parents know connecting is important, but sometimes they have trouble making it happen.

The kits contains a profile of the target audience to help program managers place ads and expand the message. Also there are recommendations for reproducing and disseminating the brochure and attracting the media's attention to this issue.

It is hoped this campaign will supplement the many efforts states and localities are undertaking to reduce youth tobacco use.

It is not the only answer. But it should help a key ally and potential supporter—parents—raise children to be less susceptible to the slick images of the tobacco industry.

 

One or more documents on this Web page is available in Portable Document Format (PDF). You will need Acrobat Reader (a free application) to view and print these documents.



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This page last reviewed November 20, 2003

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Centers for Disease Control and Prevention
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