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Key Results | ||||||||||
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Leadership Competencies | ||||||||||
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Who Should Attend | ||||||||||
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Schedule and Cost | ||||||||||
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Representing Your Agency to External Audiences
A critical function of public executives is to represent their agency to external audiences such as the media, other agencies, stakeholder groups, the public, and Congress. This highly interactive workshop improves skills in communicating messages plainly and concisely to an external audience, dealing with the media, and writing clearly for people outside the agency.
Workshop participants have opportunities to practice oral and written communication skills in a variety of settings, including a news conference, a briefing, a public hearing, and a Congressional hearing. Participants work on refining their message, improving their presentation style, and revising and editing written documents from their own agencies.
Learning techniques include practical exercises, activities with facilitated debriefings, and discussions and presentations with real-time feedback. There are also opportunities for the exchange of ideas with colleagues from other agencies.
- Effectively represent the agency to the media and other external audiences
- Effectively prepare written material and review the writing of others
- Prepare for and present briefings to agency heads and senior staff
- Conduct and participate in news conferences
- Prepare for and conduct public hearings
- Develop and present Congressional testimony
Who Should Attend
Executives and managers who need to be prepared to represent their agencies to the media, other agencies, stakeholder groups, the public, or Congress.Schedule and Cost
Start/Stop times for WMDC:
Arrival - Sunday after 3 p.m., program starts 8-8:30 a.m.
Ends - Friday at noon
Course includes meals, lodging, tuition and course materials
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| Feb 7 - Feb 11, 05 | WMDC | $4,100.00 | Apply | ||
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| May 23 - May 27, 05 | WMDC | $4,100.00 | Apply | ||
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| Sep 19 - Sep 23, 05 | WMDC | $4,100.00 | Apply | ||
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| Oct 17 - Oct 21, 05 | WMDC | $4,100.00 | Apply | ||
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