FOR IMMEDIATE RELEASE	DATE

COMPANY CONTACT AND PHONE NUMBER

FOOD CO. ISSUES ALLERGY ALERT ON UNDECLARED (ALLERGEN) IN PRODUCT

Company Name of City, State is recalling Quantity and/or type of Product, because it may contain undeclared specific type of allergen. People who have an allergy or severe sensitivity to specific type of allergen (e.g., peanuts, tree nuts {chestnuts, brazil nuts, walnuts, hazelnuts, pecans, pine nuts, cashews}, eggs, and sulfites) run the risk of serious or life-
threatening allergic reaction if they consume these products.

Product was distributed Listing of the states and areas where the product was distributed and how it reached consumers (e.g., through retail stores, mail order, direct delivery).

Specific information on how the product can be identified (e.g., type of container [plastic/glass/metal] size or appearance of product, product brand name, flavor, codes, expiration dates, etc.).

Status of the number of and types of related illnesses that have been CONFIRMED to date (e.g., "No illnesses have been reported to date.")

Brief explanation about what is known about the problem, such as how it was revealed, and what is known about its source. An example of such a description -- "the recall was initiated after it was discovered that product containing (the allergen) was distributed in packaging that did not reveal the presence of (the allergen). Subsequent investigation indicates the problem was caused by a temporary breakdown in the company's production and packaging processes."

Information on what consumers should do with the product and where they can get additional information (e.g., "consumers who have purchased Brand X are urged to return it to the place of purchase for a full refund. Consumers with questions may contact the company at 1-800-XXX-XXXX.)

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XYZ Inc.

123 Smith Lane

Anywhere, MS

FOR IMMEDIATE RELEASE	DATE

Sam Smith /555-555-5555

XYZ ISSUES ALLERGY ALERT ON UNDECLARED PEANUTS IN "SNACKIES"

XYZ Inc. of Anywhere, MS, is recalling its 5 ounce packages of "Snackies" food treats because they may contain undeclared peanuts. People who have allergies to peanuts run the risk of serious or life-threatening allergic reaction if they consume these products.

The recalled "Snackies" were distributed nationwide in retail stores and through mail orders.

The product comes in a 5 ounce, clear plastic package marked with lot # 666666 on the top and with an expiration date of 12/12/99 stamped on the side.

No illnesses have been reported to date in connection with this problem.

The recall was initiated after it was discovered that the peanut-containing product was distributed in packaging that did not reveal the presence of peanuts. Subsequent investigation indicates the problem was caused by a temporary breakdown in the company's production and packaging processes.

Production of the product has been suspended until FDA and the company are certain that the problem has been corrected.

Consumers who have purchased 5 ounce packages of "Snackies" are urged to return them to the place of purchase for a full refund. Consumers with questions may contact the company at 1- 800-XXX-XXXX.

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