Top Stories
Brand Warriors
For Staples, the heart and soul of its brand are summed up by its familiar tagline, “that was easy.” In the corporate offices of the $13 billion company is a nimble, 125-member, in-house creative team hard at work to spread its gospel of ultimate customer convenience. [Nov 12]
Mac OS X Tip of the Week: Tell-Tale Icons
Learn how to tell whether you’ve turned on Snap to Grid or Keep Arranged by Name for a particular window. It’s the latest Mac OS X killer tip at the Apple Pro/ site. [Nov 10]
True Colors
With 48 editions in 19 different languages available in over 60 countries, Reader’s Digest is a publishing phenomenon: the world’s top-selling magazine. And wherever you buy your copy, at least one thing will remain constant — the quality and color balance of the images. See how a Mac-based workflow ensures this color consistency. [Nov 09]
Reviewing iMac G5
In the Boston Globe, John P. Mello Jr. writes, “Slim. Sleek. Streamlined. Stylish. Chic. Those aren’t adjectives normally associated with a desktop computer — unless it’s an Apple iMac.” [Nov 08]
His Best Friends are Villains
“Villains have been so good to me that I may name them in my will,” says Sid Fleischman, one of the most popular humorists working in American children’s literature. Fleischman populates stories with villains, cutthroats, impostors, scoundrels and fingle-fanglers who oppose his heroes. [Nov 05]
Hot Salsa Video Launches Director
“I became my own label based on the success of one video,” marvels Debdoot Das, whose “The Quick and Dirty Guide to Salsa” became the highest-selling dance video on Amazon.com. Now the India-born director is working on two more videos — featuring intermediate and advanced salsa lessons. [Nov 05]
iPod: “High-Tech Mint on the Pillow”
“Music lovers checking into fine hotels may want to ask the front desk about the latest trend in upscale amenities: in-room iPods,” writes Alorie Gilbert for CNET News.com. “Dream, a new Manhattan four-star, is one of the latest boutique hotels to offer guests the use of Apple’s popular music gadget during their stay.” [Nov 05]
Cell Signaling Technology
Carlos Del Castillo, IT manager at Cell Signaling Technology, drove the effort to move the company to Macs. Now “no one worries about the system anymore,” he says. “They’re concentrating on their work, using the Mac as a tool rather than as a computer.” Also, check out Why Mac for Science and other new features on the Science site. [Nov 04]
Reviewing iPod Photo
Comparing the new iPod Photo to iRiver H320, Walt Mossberg writes in the Wall Street Journal, “Our verdict: The iPod Photo was just as easy, and satisfying, to use with photos as it is with music. It’s a winner, if a little pricey. But the iRiver player is complicated and clumsy, designed by techies for techies.” [Nov 03]
Mac OS X Tip of the Week: Window Housekeeping
If it looks as if someone tossed a grenade into your Finder window, scattering your icons everywhere with seemingly no rhyme or reason, then you need an icon housekeeper. Learn how to straighten your desktop in the latest Mac OS X killer tip at the Apple Pro/ site. [Nov 02]
Amazing Animation Effects
“Motion is a fantastic application designed for people who want to add professional-looking titles, DVD menu items, and other visualizations to their video and DVD projects,” writes Jan Ozer in PC Magazine. “What’s most striking about Motion is that it is simple enough that beginners can jump right in, yet advanced enough that professionals will be happy with the results.” [Nov 02]
iPod Photo Worth Every Dime
“Apple’s latest addition to its hugely popular iPod line, the iPod Photo, has moved the bar even further as the digital lifestyle continues to converge,” writes Mike Wendland for the Detroit Free Press. “It combines the two most important things driving consumer electronics this year: digital music and digital pictures.” [Nov 02]
User Serviceable iMac G5
“The iMac G5 is completely user serviceable,” writes Leander Kahney for Wired News. “With its simplified, modular interior, the machine was designed to make it easy for consumers to perform their own repairs. If something goes wrong, Apple dispatches a spare part, and the owner performs the do-it-yourself repair, from swapping out a faulty hard drive to installing a new flat screen. The new iMac is perhaps the most user-serviceable machine on the market.” [Nov 01]
“Star Wars Trilogy” DVD Extras
When fans tear open the boxed set “Star Wars Trilogy” DVD, they get more than the beloved first three films of the series — “Star Wars,” “The Empire Strikes Back” and “Return of the Jedi” — for their home collections. Independent producer Gary Leva has packed the long-awaited release with juicy Star Wars goodies. [Oct 29]
Beating Out the Big Dogs
Jeans on fire. Chairs that fit inside FedEx boxes. Airports as tourist attractions. Welcome to “CITY” magazine, a launching pad for fresh new trends in design, food and fashion. This year the magazine earned more than 20 awards for its innovative design and photography. [Oct 29]
New Photoshop Elements
Now shipping, Adobe Photoshop Elements 3.0 gives you the power to perfect and transform your digital photos like a pro. [Oct 29]
Logic Express 7 Ships
Apple has begun shipping Logic Express 7, music composition and production software that delivers professional quality audio and MIDI tools at an affordable price of $299. With new Apple Loops support, software instruments and high-quality effect plug-ins, Logic Express 7 allows musicians to create, record, edit, and mix music. [Oct 28]
Recent News
Speed Tip: Navigating Without the Mouse
If you’re looking for a faster way to navigate within Finder windows while you’re in Icon view, try navigating using just your keyboard. Learn how in the latest Mac OS X killer tip at the Apple Pro/ site. [Oct 27]
The U2 iPod
The iPod U2 Special Edition, part of a partnership between Apple, U2 and Universal Music Group to create innovative new products together for the new digital music era, holds up to 5,000 songs and features a gorgeous black enclosure with a red Click Wheel and custom engraving of U2 band member signatures. [Oct 26]
EU iTunes Music Store
A European Union version of Apple’s iTunes Music Store gives music fans in Austria, Belgium, Finland, Greece, Italy, Luxembourg, Netherlands, Portugal and Spain the same innovative features and breakthrough price of €0.99 per song that have made iTunes the number one online music service in the world. Apple will launch the iTunes Music Store in Canada in November. [Oct 26]
iPod Photo
iPod Photo, newest member of the iPod family, holds up to 25,000 digital photos alongside your music library and displays them on its stunning high-resolution color screen. iPod Photo, which lets you combine your music and your favorite photos to create magical slideshows on your iPod, features TV-out for sharing your slideshows on big screen televisions and projectors. iPod Photo comes in 40GB or 60GB models. [Oct 26]
Extremely High on High Definition
Lee Brownstein likes to get close, producing edgy, fast-paced TV programs in crisper-than-life high definition. But his latest series, “Play 16:9,” pushed even this adventure junkie’s adrenaline into the red zone. Soccer on motorcycles? Sure. Elephant polo? No problem. Pumpkin chucking? Absolutely. [Oct 22]
Shooting Star
Photographer Francis Hills is an A-list imagemaker who trots around the globe shooting celebrities and fashion models. His Manhattan studio, Figjam, buzzes with activity — phones jangle, assistants tweak lights, make-up people tweeze eyebrows. But just a couple of years ago Hills had barely touched a camera. [Oct 22]
Digital Dentistry
University of Colorado School of Dentistry students no longer struggle with heavy backpacks.Instead, they carry 12-inch wireless PowerBooks from home to class to the patient simulations clinic. [Oct 21]
Mac OS X Tip of the Week: Organize with Comments
Learn how to use Comments to help you keep track of your files in Finder windows by checking out the latest Mac OS X killer tip at the Apple Pro/ site. [Oct 20]
