The AMA Web site is now expanding the placement of banner advertisements to include additional select sections of the site. This initiative will be rolled out slowly in several phases. The revenue generated will help support the Web site’s ability to provide high-quality information.

Advertising Content and Format

Ads on the AMA Web are designed in the well-known banner ad format, appearing either in the left-hand navigation bar or at the bottom of the page. Along with paid banner ads, AMA house ads are placed on the site to help promote various AMA services and sections of the Web site that are of interest to physicians. The ads on the AMA Web site are directed to physicians.

The pages within the Web site are selected for ad placement based on site traffic, provided that these pages are deemed to be appropriate for advertising by the AMA’s Advertising Review Committee, which comprises staff from key areas within the AMA. Each ad must meet the AMA’s existing guidelines for advertising as posted on the AMA Web site. Advertising does not appear on the AMA Web site’s Homepage, and "pop-up" ads are not permitted. There will be no pharmaceutical advertisement on the AMA Web site which are directed toward patients.

The paid banner ads feature a header that alerts users that the banner is an advertisement. If users elect to click on an ad, a notification page appears, containing appropriate disclaimer language and informing users that they will be leaving the AMA Web site if they want to view the ad. The user then has two options— (1) click an "OK" button and the ad will appear in a new browser window, or (2) click a "CANCEL" button to close the buffer page and continue viewing the AMA Web site.

Cookies

The AMA Web site may use "cookies" to deliver targeted advertising.

Every Web browser is assigned an identification number. That ID number does not correspond to any personally identifiable information, such as a Web site visitor’s name. The ID number is stored in a file called a "cookie." Thousands of sites use cookies to enhance the Web visitor’s experience.

Cookies enable our site to "remember" you by associating the cookie ID number to your Web browser. We use cookies to control how many times an advertisement is shown to the same user, as identified by the browser ID number. Our advertisers use aggregate cookie data to measure their ad effectiveness, i.e., how many viewers have clicked on a particular ad.

Occasionally, you may be asked to complete a brief, online survey to better understand your Web advertising needs. If you complete the survey, a cookie would store generic preferences in a cookie (without any personally identifiable information) to allow more targeted and relevant ads to be displayed. Such online surveys will clearly identify the use of cookies and require that you agree to have your preferences remembered via a cookie.

Cookies cannot damage your computer files. They can’t access or read any information on your computer’s hard drive. Cookies do not store any personally identifiable information unless you proactively supply such information. See the AMA's cookie policy for more information on how the AMA uses cookies.

Privacy

Online advertisements on the AMA’s Web site do not collect any personally identifiable information on individual visitors. The AMA does collect nonmedical aggregate data on visitors, such as time of day and Web browser type. Such information may be shared with advertisers to determine their advertising effectiveness.

Please visit our Privacy Policy for more information.

Placing an Ad on the AMA’s Web Site

For information, ad rates, and inquiries about advertising on the AMA’s Web site, please send an e-mail to amaadrates@ama-assn.org.