Thank You for Your Responses!
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Frontiers is on the right track but has some room for improvement. This was the overall conclusion of the newsletter's first readership survey, which was distributed as an insert in the February 1997 issue.
Most of the respondents (79 percent), rated the newsletter's writing as good or excellent. Objectivity and timeliness also received high marks with two-thirds of the respondents ranking them 4 or 5 on a scale of 1 to 5, where 1 means "poor" and 5 means "excellent." In addition, overall performance, topics covered and quality of photos were rated highly by at least half of the respondents. Only two characteristics, depth of information in articles and usefulness as a reference, were not rated highly by more than half of the respondents. Two respondents suggested including a "for more information" section that lists Web site addresses and periodical references. We appreciate this suggestion. The survey also revealed that most respondents read Frontiers either "to keep up-to-date on the latest research and education advances," or because "the topics covered are interesting." Other reasons listed included:
The overall response rate for the survey was 2 percent. While this rate is typical for surveys distributed in this manner, it is too small to be used for statistical analysis. However, the staff of Frontiers appreciates feedback and values the insights this survey provided. Please keep your eyes open and pencils ready for the next survey. We look forward to hearing from you.
Editor, Frontiers |
