National
Bone Health Campaign
What Are the States Doing?
 Bone
health information and materials have been distributed to more than 26 states including Alaska, Arkansas, California, Montana, Michigan,
Missouri, New Jersey, New York, Nevada, Pennsylvania, Rhode Island, South
Carolina, South Dakota, and Texas. These materials were used in
coordination with state and local programs including health fairs, Girl
Scouts, school curricula, and school sports. Below are a
few examples of state programs.
Calcium—It's Not Just Milk
Nevada Nutrition Network created "Calcium—It's Not Just
Milk," a campaign to increase consumption of foods with calcium among
11 to 14 year-old-children. Participants learn about their calcium needs
and the variety of foods that have calcium. The campaign targets middle
school students in Reno and Las Vegas with a school-based education
component and a strong media presence in the communities adjacent to the
schools. Their efforts include
- Lesson plans with hands-on activities
- Food sampling events
- Calcium trivia games
- Radio spots
- Billboards
- Bus shelter signs
- School posters
The "Calcium—It's Not Just Milk Program" can be found on
the Internet at http://www.unce.unr.edu/nvfsnep/*
under Programs.
Contact
Mary Spoon, MS, RD
University of Nevada Cooperative Extension
Telephone 775-784-4848
E-mail spoonm@unce.unr.edu
Carolyn Leontos, MS, RD, CDE
University of Nevada Cooperative Extension
Telephone: 702-222-3130
E-mail: leontosc@unce.unr.edu
California Bone Health Campaign for Low-Income Latino Mothers
The goal of the campaign is to motivate Latino mothers to improve their
family's health through regular consumption of high-calcium foods and
beverages. Latino mothers are empowered to serve as health advocates in
their communities.
Campaign Elements
- Trained community health workers (promotoras) to lead educational
sessions on osteoporosis, the importance of calcium and physical
activity, and ways to overcome barriers to bone health behaviors.
- Paid Spanish-language media campaign.
- Grocery store taste-tests of lowfat milk in licuados, a traditional
blended drink of fruit and milk.
- Outreach through festivals and community events.
Additional information about the campaign can be found at http://www.californiaprojectlean.org/programs/bonehealth/.*
Contact
Elizabeth Bell Moreno, M.S., R.D., C.D.E
Public Health Nutrition Consultant
California Project Lean
(916) 327-1421
E-mail: emoreno@dhs.ca.gov
Massachusetts Osteoporosis Awareness Program
This program started in 1993 focusing on teens, older women, and health
professionals. Now it has grown to include children, women 16–24 years,
men and women over 65 years, and underserved populations. The program
uses many different approaches to raise awareness and educate the public
about osteoporosis prevention including
- Media campaigns
- Toll free telephone information line
- Community events
- Training workshops
- Community forums
- Professional education
- Surveillance and evaluation
Information on preventing, screening and treating osteoporosis is
shaped to the needs and knowledge of each targeted group. Examples range
from theatre as a form of health education in middle schools, to a
community-based strength-training program for older women.
http://www.state.ma.us/dph/bfch/chp/nutphys/osteo.htm*
Bone Builders
Bone Builders is a community-based osteoporosis prevention education
program targeting women and older men in Arizona. It is sponsored by the
University of Arizona Cooperative Extension and 10 other community
partners. Bone Builders uses volunteer educators, community surveys, and
social marketing to spread the osteoporosis prevention message. Volunteer
educators are recruited and trained to share information and lead
prevention activities in the community. In addition, the Bone Builders'
Web site offers information on osteoporosis, nutrition, exercise, and
screening. For more information and contact information visit the Web site
at http://www.bonebuilders.org/.*
Contact
Sharon Hoelscher Day, MA, CFCS
Extension Educator, Family & Consumer Sciences
Maricopa Co. Coordinator, Community Health
University of Arizona Cooperative Extension
4341 E. Broadway, Phoenix, AZ 85040-8807
Telephone: 602-470-8086 Ext. 332
Fax: 602-470-8092
E-mail: shday@ag.arizona.edu
http://ag.arizona.edu/maricopa/fcs/*
KidsStrong (Inside & Out)
New Jersey's KidStrong (Inside & Out) is an educational prevention
program created for use in the schools targeting 5th and 6th grade
students. The program, created with input from students, teachers, and
health specialists, includes a 20-minute video, lesson plans and materials
for teachers to use in the classroom. It also has been cross-referenced to the
New Jersey Core Curriculum Content Standards. The highlights of the
curriculum are
- Nutrition—consuming a variety of foods in moderation
- Physical Activity—committing to 30 minutes every day
- Bone Health—building a strong skeleton when young
Also funded through the New Jersey Department of Health and Senior
Services is Jump Start Your Bones©, a school-based osteoporosis
prevention curriculum for 7th and 8th grade students. The curriculum can
be found at http://www.njfsnep.org.*
Contact
Karin Mille, R.D., M.S.
New Jersey Department of Health and senior Services
Maternal Child and Community Health Program
Telephone: 609-292-1723
E-mail: karin.mille@doh.state.nj.us
Project Healthy Bones
The objectives of Project Healthy Bones are to
- Improve strength, balance, and flexibility in older women and men
- Educate about the importance of exercise, nutrition, safety, and
lifestyle factors related to osteoporosis
- Train peers as leaders for Project Healthy Bones
Project Healthy Bones is a 24-week exercise and osteoporosis education
curriculum that leads older women and men in safe group exercises. It
emphasizes resistance exercises (using ankle and hand weights) as well as
flexibility and balance exercises. The osteoporosis education includes
information about
- Dietary calcium
- Calcium supplements
- Osteoporosis prevention
- Osteoporosis treatment
- Home safety and falls prevention
Project Healthy Bones uses older adults as peer trainers, which act as
good role models because of their understanding of the beliefs,
limitations, and fears of older participants. The paper for Project
Healthy Bones can be accessed on the Web at http://www.joe.org/joe/2001june/iw6.html.*
Stronger Bones - Support you for Life
The Maryland Department of Health & Mental Hygiene (DHMH) has responded
to the challenge to prevent osteoporosis. StrongerBones.org is a site
devoted to promoting bone health and preventing osteoporosis provided by
the Maryland Department of Health and Mental Hygiene’s Office of Chronic
Disease Prevention. This site teaches you how to build bone mass and
reduce bone loss to prevent fractures; to assess your bone strength; and
to find help for brittle bones.
Additional information about this program can be found at
www.strongerbones.org*
Contact
Mary Concannon, M.A.
Osteoporosis Prevention Coordinator
Maryland Department of Health & Mental Hygiene
Telephone: 410-767-4382
E-mail:
mconcannon@dhmh.state.md.us
Osteoporosis State Programs Practices That Work—2000 Revised Edition
This publication by the Women's Health Council (Association of State
and Territorial Chronic Disease Program Directors) highlights state bone
health programs that are working to educate you girls about developing
strong bones.
http://www.chronicdisease.org/whc/Practices_that_Work.pdf*
(PDF)
You will need Acrobat
Reader (a free application) to view and print this document.
*Links to non-Federal organizations are provided
solely as a service to our users. Links do not constitute an endorsement of any
organization by CDC or the Federal Government, and none should be inferred. The
CDC is not responsible for the content of the individual organization Web pages
found at this link.
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