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Excerpts from The Community Cultural Planning Handbook: A guide for community leaders
by Craig Dreeszen, Ph.D.

In hundreds of American municipalities and counties, community cultural planning has assessed community needs and developed strategies to strengthen the arts and communities. This paper defines cultural planning, identifies common types, describes methods, and presents a checklist of community readiness for planning.

Cultural planning is a public process in which representatives of a community undertake a comprehensive community assessment and planning process that focuses on arts and cultural resources, needs, and opportunities. Sometimes the planning is narrowly focused on the needs of artists, arts organizations and audiences. Increasingly, cultural planning considers the role of culture in resolving broader community needs.

A Definition Community cultural planning:

  • Structured, community-wide fact-finding and consensus-building process;
  • To identify cultural resources, community needs, and opportunities; and
  • To plan actions and secure resources to respond.


Types of Cultural Plans
There are six common categories of cultural plans with three less common variations.


Typical Sequence of Cultural Planning Steps

 

Check list for community readiness for cultural planning

  • Is political support for cultural planning likely? Would the mayor, county commissioner or city manager endorse the planning and issue a formal invitation for people to join the steering committee?

  • Will planning participants reflect the community's diversity? Can you avoid the common pitfall of asking the social and economic elite to speak for the whole community? Authentic planning requires input from large and small cultural organizations, various ethnic groups, educators, businesses, and community groups. The most thorough plans sample opinions of arts advocates and non-attenders.

  • Are funds available to pay the costs of planning? Is there interest from local government, business, and private funders in cultural planning?

  • Is it likely that funds can also be raised to implement planning recommendations?

  • Is there support for planning from the community's arts and cultural leaders?

  • Is there a capable, willing agency with enough staff time and management capacity to act as administrative and fiscal agent for the planning process? You'll need a fiscal agent for planning funds, desk, filing system, phone, mailing address, access to photocopier, and administrative support.

  • Do you have access to local research and planning expertise (city planner, university faculty, etc.?) If not, you may need to rely more on consultants.

  • Have there been positive community experiences with planning? Positive results from a successful economic development, historic preservation or recreation plan helps. Conversely, unsatisfactory experiences with other plans hinders additional planning.

  • Can you answer the question, "Why do we want to do a cultural plan now?"


The Community Cultural Planning Handbook is available from the Arts Extension Service, University of Massachusetts Amherst. http//www.umass.edu/aes

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