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What a magazine article does -- and doesn't do

What a magazine article does

  • Narrates a mishap or a near-mishap, telling readers something they don’t already know.
  • Describes a personal experience that is interesting to read because it contains good details and the reader can identify with it.
  • Makes the reader’s life easier instead of harder.
  • Produces a feeling of security rather than anxiety.
  • Adds value to the description of an event or trend. This value is added by the author, based on his or her experience, knowledge and research. The reader benefits from the author’s expertise.

What a magazine article doesn't do

  • It shouldn’t harangue or belittle readers by talking down to them.
  • It shouldn’t spew out platitudes that people have heard a thousand times.
  • It shouldn’t give old news.
  • It shouldn’t rehash a mishap investigation. The formal investigation report is a good starting point, but it isn’t a magazine article.
  • It shouldn’t bore the reader by talking about things nobody cares about. Readers usually don’t care about a topic because no one has ever effectively explained why they should care. Articles should not appear to deal with minutiae or trivia, or something that only happens once in a blue moon.
  • It doesn’t make the reader wade through twice as many words as necessary because the author hasn’t bothered to refine the writing or have it edited.
  • It doesn’t dodge important questions because the author is in a hurry or doesn’t want to make a few phone calls.

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