The South African Tobacco Products Control Amendment Act of 1999
was one of the most groundbreaking pieces of public health legislation,
not just in South Africa but in the world. The National Health Promotion
Research and Development Group of the Medical Research Council in
South Africa, provided much of the research evidence that underpinned
the formulation of that Act, assisted in its defence through public
hearings in parliament and challenges in law courts, and advised on the
development of its regulations. With such comprehensive legislation in
place - banning smoking in public places and prohibiting advertising
and sponsorship of cigarettes - one might have thought the job done;
and time for these behavioural scientists and their fellow public health
activists to move on to the next dragon to slay.
Not so. This little band of humanitarians were prescient enough to
realise that the industry, acknowledging defeat in this quarter, had
already moved on to a new battlefront for the new century - a field that
stands at the heart of the entire business model of tobacco - if you get
them addicted young, you have a revenue stream for life. As in any
theory of war, a new front requires early reconnoitring and surveillance
before battle is enjoined. The Global Youth Tobacco Survey
(GYTS) is just that. Conceived by the Tobacco Free Initiative of WHO, it seeks to pro-vide
insights into the determinants of tobacco-using behaviour that place young people
and school-aged children at risk. This data can then
be used to develop scientifically robust interventions to increase adolescent
tobacco health literacy and self-efficacy, so as to prevent adolescents starting to smoke;
or in order to help them to quit.
This is critical if we are to prevent the currently estimated 4 million tobacco-related deaths annually
increasing to a projected 10 million deaths per year by 2030. By that date 70% of such deaths would be in
developing countries such as ours - where smoking already kills 25 000 annually, or 7% of the total deaths per annum.
The team is to be commended for their remarkable achievement in rapidly adding South Africa to the list of GYTS participating countries, raising
the necessary funds and completing the nationwide study in record time. This would have been impossible without the assistance of the
National Department of Health, particularly its Health Promotion Directorate, National Department of Education, UNICEF, WHO/TFI and
CDC.
Undoubtedly the data from this study will provide a solid logistical base for the next onslaught in the battle to protect our fellow citizens, and
ensuing generations, from premature and unpleasant death and disability from tobacco.
Dr AD MBewu Executive Director of Research Medical Research Council
Executive Summary
The Global Youth Tobacco Survey (GYTS) is a school-based tobacco specific survey which focuses on adolescents aged 13-15. In 1999
thirteen countries, including South Africa, conducted this survey. Presently one hundred and eleven countries are currently involved in
various stages of participating in the GYTS.
The survey aimed to document and monitor the prevalence of tobacco-use such as smoking cigarettes, cigars, pipes and the use of
smokeless tobacco. In addition, this survey assessed learners' knowledge, beliefs and attitudes related
to tobacco-using behaviour, as well as smoking cessation, environmental tobacco smoke (ETS), minor's access to tobacco, school
curriculum, and media and advertising.
This nationally representative survey was con-ducted in all nine provinces of South Africa. A two-stage cluster sample design was used to
obtain a sample of learners from Grades 8, 9 and 10. The first-stage sampling frame consisted of all public schools. Schools were selected
with a probability proportional to the school enrollment size. The second sampling stage consisted of systematic equal probability
sampling of classes from each selected school. All Grade 8, 9 and 10 classes in the selected schools were included in the sampling frame.
All learners in the selected classes were eligible to participate in the survey. The South African version of the questionnaire consisted of 54
core questions and 39 country specific questions. The questionnaire was administered in seven languages. Survey administrators were
trained intensively and were assigned schools within their geographic area of responsibility.
The data was analysed by applying a weighting factor to adjust for non-response and for the varying probabilities of selection. Prevalence
rates were computed with 95% confidence intervals for the estimates. Of the 160 selected schools, 123 schools participated in the survey.
The survey was completed by 6045 out of 7074 selected learners.
Ever smokers (smoked a cigarette, even a puff or two) made up 46.7% of the sample. Current smokers (smoked cigarettes on one or more
days in 30 days preceding the survey) made up 23% of the sample. On the issue of age at initiation, 18. 5% of learners reported first
smoking cigarettes before the age of 10. Almost a fifth of the sample (18.2%) had used tobacco products other than cigarettes such as chewing
tobacco and snuff.
Almost two thirds of current smokers (64.2%) were not refused cigarettes because of their age when they purchased them in a store. A
significant percentage of current smokers (73.9%) expressed a desire to stop smoking with equal numbers making an attempt to stop
smoking (76.6%). A large proportion of adolescents in this study have been exposed to tobacco advertising in magazines, newspapers and
on billboards. About twice as many current smokers than never smokers were exposed to someone else's smoke in their homes or in
places other than their homes in their presence in seven days preceding the survey. The level of smoking-related issues covered in the school
curriculum was low.
The findings of this survey provide evidence for the need to develop adolescent specific tobacco control interventions to avert the
potential escalation in tobacco-related health care costs. Before developing these interventions, determinant studies on the use of
cigarettes and other tobacco products are needed. In addition, in order to tailor programmes to the specific needs of learners, these
determinant studies must address the historical "racial", gender and provincial differences that have emerged from the data.
Community wide interventions that educate, encourage and support adults in protecting themselves and their children from tobacco
will augment adolescent specific programmes. The Global Youth Tobacco Survey should be repeated periodically and it should become an
integral part of the surveillance system to monitor tobacco-use in South Africa.
1. Introduction 1.1 Public Health Impact of Tobacco-use
Despite widespread knowledge of the harm caused by smoking, and concerted tobacco control efforts in the last decade, only modest
success has been achieved in lowering the impact of tobacco morbidity and mortality. The World Health Organisation (WHO) estimated
that currently, tobacco accounts for over 4 million deaths each year, a figure projected to rise to about 10 million deaths per year by
2030. 1 By that date, 70% of those deaths will occur in developing countries. 2
Tobacco use is considered to be one of the chief preventable causes of death in the world. 3 The majority of adult smokers initiate the use of
tobacco before the age of 18 during their adolescent years. 4 Recent trends show that the smoking prevalence rates among adolescents
is rising; 4,5,6 and that the age of initiation is decreasing. 4,7,8 If these patterns continue, tobacco use will result in the death of 250 million
children and young people alive today, many of them in developing countries. 9 Thus, adolescents and school-aged children should be a
primary focus for intervention strategies. Carefully designed studies must provide an insight into the determinants of tobacco-using
behaviour that place young people and school-aged children at risk. This data can then be used to develop scientifically sound
interventions in order to increase adolescent tobacco health literacy, self-efficacy to prevent the initiation of tobacco-use or to increase their self-efficacy
to quit. It could also provide the impetus for more effective and comprehensive tobacco control policies.
1.2 Tobacco-use in South Africa
Tobacco-use in South Africa (SA) is an ever-increasing health and economic problem. In 1990, 25 000 tobacco-related deaths were reported
annually. The 1994 estimates of the economic cost of tobacco in terms of lost productivity
due to premature deaths and hospitalisation exceeded R2,5 billion, while the direct cost of
hospitalisation and outpatient treatment for smoking-related diseases in the public sector alone was approximately R1,5 billion per year. 10
Reddy and associates 11, in a study in February 1995, reported that 34% of adult South Africans, or a total of seven million adults,
smoke. This overall figure has increased by 1% per year since 1992. In particular, the smoking rate among the "Coloured" a population has
increased by 12% when compared to the 1992 figure. The highest rate of tobacco-related deaths (one in five) compared to the national
average of one in nine, occurred in the Western Cape. 12 The high smoking rates among this group were also reflected in the 100% increase
in lung cancer mortality rates among "Coloured" men and the 300% increase among "Coloured" women during the 1970s and 1980s
in the Western Cape. 13
The October 1996 tobacco survey showed that the overall smoking prevalence amongst adults remained at 34%. However there had been an
increase in the prevalence of smoking among adults in five provinces when compared to the prevalence rates of the February 1995 survey. 14
The smoking prevalence analysed by "race" and gender shows that the rate had increased for "Coloured", "Indian" and "White" males;
and for "Black/ African", "Indian" and "White" females. From February 1995 to October 1996, smoking prevalence in the 18 - 24 age group
increased from 31% to 36%. The inference can be made that most of the members in this 18 - 24 age group most likely became regular
smokers during their adolescent years. 15
Meyer-Weitz et. al. 15 reported that the smoking prevalence rate for adults dropped to 25% in the 1998 survey. This corresponds with the
smoking rate of 24% obtained from the South African Demographic and Health Survey (SADHS). 16 A possible explanation for the
dramatic decrease in smoking prevalence from a. During the Apartheid years, all South Africans were classified in accordance with the Population Registration Act
of 1950 into "racial groups" viz. "Black/African", "Coloured", "White" or "Indian"; and the provision of services occurred
along these "racially" segregated lines. The disproportionate provision of services to different "race groups" led to inequities. Information is still collected along these "racial"
divisions in order to redress these inequities. In no way do the authors subscribe to this classification. 34% in 1996 to 24% in 1998 could be attributed
to the introduction of health warnings on cigarette packages and all tobacco advertisements, together with the extensive media coverage
that the impending tobacco control legislation received during that time period. In addition, the consistent increase in tobacco excise tax
could also have impacted on the prevalence of smoking.
Despite all this information on adult smoking behaviour, there is a dearth of knowledge on the smoking behaviour of adolescents in South
Africa. According to a literature review conducted on children and tobacco in Southern Africa, 17 it is difficult to obtain an overall impression
of smoking prevalence due to lack of national representivity, differing sample sizes and methodologies as well as small
geographical areas or "racial" groups being studied. The most recent national survey in SA, the SADHS, reported that the prevalence of smoking in the
15 - 19 year age group was ten percent."
1.3 International Response to the Tobacco Epidemic
1.3.1 WHO Resolutions Between 1970 and 1995, the WHO adopted 14 resolutions on the need for both national and
international tobacco control policies. Four of the 14 resolutions underpin WHO's Tobacco Free Initiative (TFI), a United Nations
Foundation (UNF) project. Member states were encouraged to implement comprehensive tobacco control strategies that contain the following:
4 Measures to ensure that non-smokers receive effective protection, to which they are entitled, from involuntary exposure to tobacco smoke.
4 Measures to promote abstention from the use of tobacco so as to protect children and young people from becoming addicted.
4 The establishment of programmes of education and public information on tobacco and health issues, including smoking cessation programmes, with active involvement of the health professions and the media.
4 Monitoring of trends in smoking and other forms of tobacco use, tobacco-related disease, and effectiveness of national smoking control action.
1.3.2 The United Nations Foundation Project
TFI/WHO received an award from the United Nations Foundation for International Partnerships (UNFIP), probably the largest
single tobacco prevention grant, to initiate a joint project with the United Nations Children's Fund (UNICEF) titled "Building alliances and
taking action to create a generation of tobacco free children and youth". The aim of the project is to collate the evidence, provide technical
support, and create strategic alliances necessary to positively address the negative impact of tobacco and to encourage and support
children and adolescents in leading healthy and active lives free of tobacco.
The project initially focused on a small group of developing countries, one per WHO Region, and draws upon the combined technical
expertise and operational resources of a number of UN agencies - in particular WHO, UNICEF, and the World Bank. These agencies
work together with the global scientific community, government and non-government agencies, institutions and systems within
countries, the media, and with young people to show that together they can make a difference in this important public health issue.
The project is conceived as a dynamic and interactive process, whereby the activities and products of each phase will be used to inform
and guide subsequent activities. The project consists of three distinct, but overlapping phases. The first phase focuses on harnessing
the evidence for action viz.: synthesising the existing evidence from countries, some of which may participate in subsequent phases;
undertaking new areas of research to support actions; and establishing the research-based evidence for developing future actions.
The second phase is the activating phase. Country Activating Groups (CAGs), with broad membership, will be formed in each of the
participating countries as the coordinating and implementing mechanism to select and develop the components of a comprehensive
country-based approach in addressing tobacco-use among children and young people. Opportunities to promote the exchange of
experiences and issues between countries and global activities will be developed and strengthened.
WHO and UNICEF technical staff from country offices, headquarters and regional offices, as well as other technical partners (e.g. The World
Bank and the Center of Disease Control and Prevention, USA) play a key role in supporting the country-level work, in particular, through
assistance with the identification, development and dissemination of programme support tools and resources; with young people in the
project activities. In addition, WHO and UNICEF will ensure that tobacco is included as a component of existing programmes they operate
within the country and any plans or agreements they develop with relevant governments.
The third phase involves taking the project to scale: producing and disseminating resources; strengthening regional capacity to
sustain activities; integrating the products and results of the project into ongoing tobacco control work at the national, regional and global
levels: transferring technology and experience between countries and regions; and strengthening cooperation and collaboration at all
levels.
The overall coordination of this project is through
TFI/WHO. The harnessing the evidence for action phase of the project will be
coordinated by WHO, in collaboration with identified research experts from a range of developing countries. The activating phase will
be coordinated by UNICEF country offices, with technical support and assistance from
2. The Global Youth Tobacco Survey (GYTS)
WHO and CDC organised a small technical meeting in Geneva on 7 - 9 December 1998, to plan for the development and implementation
of an initial baseline assessment of tobacco-use by young people in each country using a school survey instrument-the Global Youth Tobacco
Survey (GYTS). The purpose of the meeting was to work with a key tobacco control expert from each country to develop a suitable
instrument to use for the survey. Thirteen countries participated in the activating phase (Phase 2) of this project in 1999. South Africa formed part of
this group of countries which implemented this survey. Presently, 111 countries are currently involved in various stages of participating in
the GYTS.
The survey questionnaire was designed to have a core set of questions to be used by all countries. In addition, it was also designed to be
flexible enough to include specific issues and individual needs of each of the participating countries (i.e. optional questions could be
added). The survey is intended to enhance the capacity of countries to design, implement, and evaluate the tobacco control and prevention
programmes for young people which will be initiated at the country level.
The GYTS is a school-based tobacco specific survey which focuses on adolescents age 13-15 (Grades 8-10). School surveys have been
found to be useful tools in gathering data as they are relatively inexpensive and easy to administer, tend to report reliable results, and
refusals are significantly lower than in house-hold surveys. The most common research approach for this specific population, has been
the self-administered questionnaire.
In order to ensure the development of a comprehensive tobacco control programme for SA, the Medical Research Council (MRC), in
addition to conducting the GYTS, is also conducting several in-depth qualitative and quantitative determinant studies that clearly and succinctly
target local tobacco-using behaviours.
2.1 Objectives of the GYTS 4 To document and monitor the prevalence of tobacco-use including: cigarette
smoking, and current use of smokeless tobacco, cigars or pipes.
4 To obtain an improved understanding of and to assess learners' attitudes, knowledge and behaviours related to tobacco-use and its health impact, including: cessation, environmental tobacco smoke (ETS), media and advertising, minor's access, and school curriculum.
2.2 Content of GYTS The GYTS addresses the following issues:
4 the level of
tobacco-use
4 age at initiation of cigarette use 4 levels of susceptibility to become cigarette
smokers 4 exposure to tobacco advertising 4 identifying key intervening variables, such
as attitudes and beliefs on behavioural norms with regard to tobacco-use among young people which can be used in prevention
programmes
2.3 Methodology
2.3.1 Sampling
The survey was planned for all nine provinces
in South Africa. A two-stage cluster sample
design was used to obtain a nationally
representative
sample of learners in Grades 8, 9 and
10. The first-stage sampling frame consisted of
all public schools containing any of Grades 8, 9
and 10. Schools were selected with a
probability
proportional to the school enrollment size
i.e. larger schools had a greater chance of
being selected. Enrollment data was obtained
from Provincial Departments of Education.
The second sampling stage consisted of
systematic
equal probability sampling (with a
random
start) of classes from each school that
participated
in the survey. All Grade 8, 9 and 10
classes in the selected schools were included in
the sampling frame. All learners in the selected
classes were eligible to participate in the survey.
The aim was to select 13 schools per province
with an 80% expected participation rate i.e. 10
schools per province. The enrollment
distribution
across the provinces necessitated an
increase in the number of schools selected in
five provinces viz. Eastern Cape,
Gauteng,
North West, Northern Cape and Western Cape.
The target number of learners per province
was 625 with an expectation of 500 completed
questionnaires. The target for the sample size
took into account time, financial and human
resources.
2.3.2 Questionnaire Development
The South African version of the questionnaire
(Appendix I) consisted of 93 questions: 54 core
questions and 39 additional questions in order
to take into account local tobacco-using
behaviour
and the psycho-social, cultural and
contextual
determinants thereof. Many questions
were included to determine the extent of
smokeless tobacco-use among youth as this
was highlighted from qualitative studies
conducted
by the authors in the Southern Cape
Karoo Region of the Western Cape Province.
Several challenges were encountered when
developing local questions, for example, the
names of the five most popular brands of
cigarettes
used by the youth in South Africa for the
question on brand preferences were not
known. This question had to be developed by
using the 15 brands of cigarettes most heavily
advertised in South Africa.
South Africa has 11 official languages. It was
necessary to translate the questionnaire, the
parent notification form and the script for
survey
administrators into several languages. The
initial letter to the principals was in English, the
language most commonly used within the
Department of Education. It is also the medium
of instruction in most schools in South Africa.
The questionnaire was translated into seven
languages. Initially it was translated from
English to Afrikaans, Xhosa and Zulu.
However, further discussions with principals
resulted in the English questionnaire being
translated into another three languages viz.
North
Sotho, South Sotho and Tsonga
(Appendix II). The translation of the English
questionnaire into other languages required
cultural sensitivity and was a necessary but
time consuming exercise. Translated
questionnaires
were checked by back-translating them
into English. The translated questionnaires
differed
in length due to varying sentence
construction
in each language. In some languages,
there were words that did not have a direct
translation e.g. in
Tsonga, one word is used for
all tobacco products, so "snuff" was translated
as "tobacco that is sniffed" and "chewing
tobacco" as "tobacco that is "chewed".
In order to ensure face validity, the questions
were pre-tested in the various languages. At
the pilot phase of the project, the time required
to complete the questionnaire was established.
Learners required between 20 to 60 minutes to
answer all questions.
2.3.3 Data Collection
Before data collection could take place,
extensive
networking occurred with the various
stakeholders in the Departments of Health and
Education to obtain their endorsement and
support for the project. The project was
discussed
in detail with the Director of Health
Promotion and it was agreed that GYTS would
be linked to the Health Promoting Schools
Initiative, using tobacco control as an entry
point for Health Promoting Schools. This
facilitated
the participation of staff of the Provincial
Health Promotion Departments as survey
administrators. Letters were sent to the
Provincial Directors of Health Promotion. All
agreed to coordinate the allocation of survey
administrators to the selected school.
Letters were sent to all the principals of the 160
selected schools inviting them to participate in
the
GYTS. This letter also asked for enrollment
figures as well as the language preference of
the learners.
After schools had indicated their willingness to
participate, a letter was sent to schools listing
the classes that were chosen. Copies of the
Parent Notification Form for each learner in the
selected class accompanied this letter. The
principal took responsibility for the
distribution
of letters informing learners and parents
about the study and requesting their consent.
Training workshops with survey
administrators
were held over a two week period in all
nine provinces. Each survey administrator was
assigned one, two or three schools depending
on whether the selected school was located in
their area of responsibility.
Packages were couriered to the survey
administrators
due to delays in printing of
questionnaires
and a postal strike. A specific pencil had
to be used for completion of the answer sheet
to facilitate automated capturing of data. The
answer sheets were checked and enrolment
data was reconciled with the number of
questionnaires.
They were then couriered to the
Centers for Disease Control, USA, where the
data was captured.
2.3.4 Analysis
A weighting factor was applied to each learner
record to adjust for non-response and for the
varying probabilities of selection. Epi Info and
SUDAAN, a software package for statistical
analysis of correlated data, were used to
compute
prevalence rates and 95% confidence
intervals for the estimates. Differences between
prevalence estimates were considered
statistically
significant if the 95% confidence intervals
did not overlap.
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