Brand Warriors

For Staples, the heart and soul of its brand are summed up by its familiar tagline, “that was easy.” In the corporate offices of the $13 billion company is a nimble, 125-member, in-house creative team hard at work to sustain the integrity of its brand and spread its gospel of ultimate customer convenience.

Design

Fabrice Frere:
Beating Out the Big Dogs

Jeans on fire. Chairs that fit inside FedEx boxes. Airports as tourist attractions. Welcome to “CITY” magazine.

Film + Video

Debdoot Das:
Hot Salsa Video Launches Director

Originally made to help him remember his dance moves, his video turns into a best-selling DVD on Amazon.com.

Gary Leva and Terence Curren:
“Star Wars Trilogy” DVD Extras

When fans tear open th “Star Wars Trilogy” DVD, they get the long-awaited release with many extra Star Wars goodies.

Photo

Francis Hills:
Shooting Star

An A-list imagemaker busy shooting celebrities and fashion models, Hills first picked up a camera a couple of years ago.

Music + Audio

Adam Dorn:
DJ Mocean Worker Keeps it Movin’

As the Mocean Worker, Adam Dorn is a pioneering DJ, an electric bass player and a recording artist with his own label.

Kenji Williams:
A Visual Music Composer

”When people hear my music, they feel it’s very visual, almost holographic,” says the techno composer and performer.

Science

Cell Signaling Technology:
Switching an Entire Company to Macs

Cell Signaling Technology switches from a terminal/server environment to the Mac platform.

Words

Eric Meyer:
Turning the Tables Using CSS

Making websites more efficient, Meyer’s an expert on Cascading Style Sheets (CSS), a standards-based method of coding.